GROW YOUR WORKFOCE PROGRAM

BOUNCE builds the strategy, messaging, and campaigns that connect your programs to the people they were made for.

  • Enroll more adult learners
  • Strengthen employer partnerships
  • Attract more funding and grants

Sound familiar?

Your programs are strong. The right people just aren't finding them.

Adult learners weigh every option — cost, schedule, time away from work, whether it’s worth rearranging their lives. If your messaging isn’t speaking directly to where they are, they’re going somewhere else.

Your employer relationships aren’t producing what they could.

Employer partnerships should be driving co-investment, learner pipelines, and outcomes that make your programs impossible to ignore. Most aren’t there yet — not because the relationships don’t exist, but because the strategy to activate them does.

You have outcomes worth funding. Funders just aren’t seeing the full story.

Strong programs don’t automatically build momentum with funders. Without a clear, consistent narrative that speaks to what they care about, even real results get overlooked.

Most agencies don’t know this sector. We’ve lived it.

BOUNCE works exclusively with workforce and continuing education organizations. Not as a generalist agency learning on your dime — as a partner that already understands the pressures, the audiences, and what it actually takes to grow in this sector.

Ada brings nearly two decades of strategic communications experience. George spent 15 years building and running workforce programs from the inside. Together, they bring what most partners can’t: senior marketing expertise and operating experience that makes the work land differently.

Every engagement is founder-led. No junior teams. No handoffs. No loss of context between strategy and execution.

Trusted by Many

Leading workforce and CE organizations trust BOUNCE.

Our dedicated team of professionals has helped countless individuals achieve their goals. See what our clients have to say about their experiences and success stories with us.

“It was worth going out of our traditional marketing methodology to work with BOUNCE.”

Sunil Gupta, VP Adult & Continuing Education LaGuardia Community College, CUNY

“BOUNCE hit the nail on the head, from developing a fresh identity that carries meaning for our audience to getting all the technology right. We couldn't be happier.”

Christine Zagari-LoPorto, Associate Dean of Workforce Kingsborough Community College, CUNY

“From day one, Ada and George went above and beyond to steer us in the right direction.”

Ibrahima Souare, Executive Director NY PACE

Founder-led. Workforce-focused. Every engagement.

When you engage BOUNCE, you work directly with Ada and George from the first conversation forward. No junior teams. No account managers. No loss of context between strategy and execution.

“From day one, Ada and George went above and beyond to steer us in the right direction.”

Ibrahima Souare, Executive Director NY PACE

Ada Rosales

Nearly two decades of strategic communications experience across agency and client-side marketing, including Y&R and Citi. Ada leads strategy at BOUNCE — precise, long-range in her thinking, and focused on outcomes that hold up.
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George Rosales

More than 15 years building and running adult workforce and continuing education programs from the inside — at public and private institutions across the broader workforce ecosystem. He asks questions others don’t think to ask.
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Services

BOUNCE meets you where you are.

Discover a variety of subjects and skills tailored to your learning needs. From academics to creative pursuits, find the right course and start your journey today!

Growth Strategy Engagement

Build the strategic foundation that makes everything else perform. Positioning, messaging framework, audience insights, and growth roadmap.

Campaign & Communications Build

Strategy is set. Now bring it to life. Campaign direction, content built around adult learner decision-making, design, and production.

Strategic Growth Partnership

BOUNCE as an extension of your team. Ongoing strategy, active campaign support, and senior-level thinking available when questions come up. Availability is limited.

Close the gap between your programs and their potential.

$2,500 flat fee. First insight in 48 hours. Full report and strategy session in 7 days. No obligation beyond the report.

FAQs

Find Answers to Common Questions

Got questions? Find answers here! Explore common inquiries about our services, tutors, and learning experience. Need more help? Contact us anytime!

BOUNCE is a strategic growth firm that works exclusively with workforce and continuing education organizations. We develop the strategy and messaging that connect programs to the people they’re built for — adult learners, employer partners, and funders.

Most agencies lead with execution. BOUNCE leads with strategy. And because we work exclusively in workforce and CE, our sector fluency is native — you don’t pay us to learn what you do.

Every engagement is led by Ada and George Rosales. Clients work directly with the founding team from the first conversation forward and are never handed off to junior staff.

Yes. BOUNCE is a Minority- and Women-owned enterprise certified with New York State and New York City. For public institutions navigating procurement requirements, our certification is often a meaningful factor.

Yes. BOUNCE is based in Queens, NY, but works with organizations nationally — including those navigating the distinct challenges of rural and upstate communities where adult learner outreach requires a different strategic approach.